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A Guide To Refurbished Products
Definition Of A Refurbished Product
A
refurbished product is one that is returned by a customer, for
whatever reason, and then restored to original working condition
after undergoing an intensive inspection process by qualified
technicians. The refurbished product is then offered at a
substantially discounted price.
In computer technology and electronics in general, refurbished
refers to equipment that has been restored to like-new working
condition and/or appearance or computer devices that have been sent
back to the factory to fix a flaw. The term typically refers to the
hardware products that have been either replaced with similar
components or updated with newer technology than the device
originally came with. These are typically referred to as "Refurbs".
Companies that lease computers will often refurbish the computers
after they are turned in and resell the refurbished units.
These are typically identified as, "Off Lease" (not "Refurbs"), and
are offered at prices lower than those of new computers and/or
regular refurbished units.
Buying Refurbished Products
We are always looking for great bargains, no matter what the
product category. It is very hard to resist those Special Clearance
sales. However, another way to save money throughout the year is to
buy refurbished products. Refurbished products in many cases
can be a better product purchase than a "new" unit, since it goes
through much more extensive testing, and the issues were known and
resolved.
What Qualifies As Refurbished?
When
we think of a refurbished item, we think of something that has been
opened up, torn apart, and rebuilt, like a rebuilt auto part, for
instance. But, in the electronics world, it is not so obvious as to
what the term "refurbished" actually means for the consumer.
An electronic or computer product can be classified as refurbished
if it meets ANY of the following criteria:
A Customer Return - Most major
retailers have a 30-day return policy for their products and many
consumers, for whatever reason, return products within that time
period. Most of the time if there is nothing wrong with
the product, a retailer will just reduce the price
and resell it as an open box special - still having the new product
warranty. However, if there is some sort of defect present in the
product, many retailers return the product to the manufacturer were
it is inspected and corrected, and then specially repackaged for
sale as a refurbished item. These will typically be sold
through outlets or through the largest of the manufacturer's
resellers
Shipping
Damage - Many product packages can be damaged in shipping,
whether due to mishandling, the elements, or other factors. In most
cases the product in the box may be in perfect condition, after all
manufacturers spend vast sums of money on packaging to protect their
product during shipping. However, the retailer has the option
to return the damaged boxes to the manufacturer. The manufacturer,
then, inspects the products and repackages them for sale. But since
they were returned, they cannot be sold as new products, so they are
relabeled as refurbished units.
Cosmetic Scratch or Dent -
Sometimes, for a variety of reasons, a product may have a scratch,
dent, or other form of cosmetic damage that does not affect the
performance of the unit, but it does detract from the "newness" of
the product. If the cosmetic defect occurred at the manufacturer,
there are two options: sell the unit with its cosmetic damage
visible or fix the damage by placing the internal components into a
new cabinet or casing. Either way, the product qualifies as
refurbished. Plus it has the added bonus that the internal
mechanisms that were unaffected by the cosmetic damaged are still
checked once again.
Demonstration Units - At the retail
store level, most retailers sell their old demos off the floor, some
manufacturers will take them back, inspect and/or repair them, and
send them back out as refurbished units for sale (though this is
less common). This may also apply to demo units used by the
manufacturer at trade shows, returned by product reviewers, and
internal office use. All of these are considered refurbished
units.
Production Defect - In any assembly
line production process, a specific component can show up as
defective because a faulty processing chip, power supply, disc
loading mechanism, or other factor. Most of the time, this is caught
before the product leaves the factory, however, defects can show up
after the product hits store shelves. As a result of customer
returns, inoperative demos, and excessive product breakdowns within
the warranty period of a specific element in the product, a
manufacturer may "recall" unsold products from a specific batch or
production run that either exhibits the same defect, or is expected
to show this issue. When this occurs, the manufacturer can repair or
upgrade all the defective and non-defective recalled units, and send
them back out to retailers as refurbished units for sale.
Opened
Box - Some times, a customer asks to see what is inside, then
decides not to buy. Realistically, there is no issue here
other than the box was opened and was sent back to the manufacturer
for repacking (or repacked by the retailer), the product can be
considered refurbished (though not always - it depends on the degree
of unpacking that occurred). This is because it required
"factory" repacking, even though no refurbishing has occurred.
Overstock - If a retailer has an
overstock of a particular item they simply reduce the price and put
the item on sale or clearance. However, sometimes, when a
manufacturer introduces a new model, it will "collect" the remaining
stock of the older models still on store shelves and redistribute
them to specific retailers for quick sale. In this case, the item
can be sold either as "a special purchase" or can be labeled as
refurbished.
What This Means For The Consumer
Basically,
when an electronic product is shipped back to the manufacturer, for
whatever reason, it is inspected, restored to original
specification (if needed), tested and/or repackaged for resale, the
item can no longer be sold as "new", but can only be sold as
"refurbished".
It is not always clear what the exact origin or condition of a
refurbished product is. It is impossible for the consumer to know
what the reason is for the "refurbished" designation for a specific
product. Only the factory, or refurbishing center has
knowledge of this issue or reason for the designation.
Therefore, taking all of the above possibilities into consideration,
here are several questions you need to ask when shopping for a
refurbished product.
- Is the refurbished unit being sold by a retailer that is also
authorized to sell new products? This means that you can
have confidence in that reseller.
- Does the refurbished unit have a U.S. warranty? It is
always important to read the warranty carefully to avoid
misunderstandings.
- Does the retailer offer a return or exchange policy for the
refurbished unit? Legitimate resellers stand behind their
products, be they new or refurbished.
- Does the retailer offer an extended service plan for the item?
This doesn't mean you have to buy an extended warranty -- but
whether or not they offer one indicates their degree of support
for the product.
If the answers to all of these questions is positive, purchasing
a refurbished product can be a very smart move. Although some refurbished
products may be repaired or serviced units, it is very possible that
the product merely had a minor defect during its initial production
run (such as a series of defective chips, etc...) or subject to an
earlier recall. However, the manufacturer can go back, repair the defect(s) and offer the units to retailers as "refurbs".
In Summary
Buying a refurbished item is a great way to get a great buy on an
outstanding product at a bargain price. There is no reason the label
"refurbished" should cause you to hesitate. Remember, the unit
has been given more attention than a traditional "new" product.
And the rule of thumb for electronics is: if they run, they will
likely run forever!
The most important consideration is simply that the retailer
backs up the product with some sort of return policy and warranty to
the extent that you feel comfortable making the purchase.
TMC/GF |